Perez has made his life criticising others. He’s made a ton of money over making people feel inadequate at what they do (or attempt to do). I won’t pretend I hate him, I was obsessed with his web page not so long ago, but I’m over his new self-promotion antics. He loves dissing actresses that go into singing and singers that go into acting. He’s tried writing a book (didn’t sell as much as planned), and designing a fashion line (horrible), but his success has been through his gossip blog. If he recognizes that to each his own why is he going into fashion blogging? His new web page Coco Perez, which Perez refers to as “the ultimate destination for where celebrity meets fashion,” is an unnecessary attempt to dive into one of the areas he knows the least about. He knows nothing about fashion (see his own clothes and styling) and I think it’s ridiculous in venturing into this area. I doubt he’ll be feautring anything beside b, c and z list actors and actresses that don’t know how to dress. I wonder if we’ll be seeing any real fashionistas or stylish people there? And no, his obsession Lady Gaga, doesn’t count as stylish.
The weirdest thing is his reference to Coco Chanel in his blog title page when I’m sure that if she were alive she’d want nothing to do with him.
Another interesting observation is Gap’s sponsorhsip of this page. It tells how desperate they are to jump into the “hip” and “fashionable” band wagon. I don’t think Perez is the best way to do so. The Sartorialist and other blogs of the like show people in classic, not trend, pieces that look great and might identify more with the Gap brand. Yes, Perez reaches a mass market, but it’s a mass market obsessed with Britney’s comeback, Katie Price and Lilly Allen’s stupid moves. I don’t think this is something that Gap, known for its classic looks, wants to be associated with. Their collaborations with designers was a much better way to get attention.
Though Perez is a media genius and I have to give him props for being able to get virtually unknown singers into everyone’s head and for adding charities into his blog posts, I think he should’ve learned from his past mistakes of venturing outsie his forte, and leave fashion blogging to those who know about it.
Some of my favorite fashion blogs:
- The Sartorialist - for stlyish street fashion from NY to Milan
- Easy Fashion – for street styles from Paris
- The Cut – Ny Magazines fashion blog. Great for info on Brands and
- Go Fug Yourself – for my dose of celebrity bashing with wit and amazing pop references
- Sea of Shoes - a sort of edgy fashion diary. so famous she got her own shoe collaboration with uo.
- Cherry Blossom Girl – a great mix between fashion and photography.
- Jak and Jil Blog- amazing pictures of shoes and fashionistas.
- Who What Wear- celebrities and fashionistas with a unique take on trends.
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